Overview

What is innovation management? How do firms bring in new business models and get new products and services to the market? Attend this workshop for innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.

Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.

Who Should Attend

Supervisors, managers, team and project leaders, and all individuals who need to adopt a more creative approach at work, whether to solve problems, come up with new initiatives, initiate and introduce changes. The workshop will also benefit anyone interested in recognizing and developing their own or a group’s creative potential.

How you will benefit

By the end of the course, participants will be able to:

• Describe the link between good leadership and creativity and innovation
• Apply self-awareness techniques in preparing for unleashing the natural creative inclination
• Teach, guide and support others in developing the needed self-awareness for creativity
• Build the right environment that nurtures and fosters creativity and innovation in others
• Use different tools and techniques to generate creative and innovative ideas
• Identifying organizational barriers to innovation
• Developing criteria for evaluating innovation opportunities
• Designing a process for innovation management
• Creating an innovation culture that enhances innovation speed and success rates

What you will cover

During this course, you will learn how to:

• Use the main innovation management terminology and concepts
• Explain the adoption life cycle and innovation adoption at the individual level
• Define creativity and explain how creativity can be stimulated
• Recognise and describe three types of idea management systems
• Explain what an innovation strategy is and why it is important
• Describe what a product portfolio is
• Explain how innovation projects should be selected and managed
• Explain the importance of teams, team structures and networks for innovation.

Course Outline

Introduction

The Adoption of Innovations

The Fuzzy Front-End – Creativity

The Fuzzy Front-End – Idea Management

Strategy – Innovation Strategy

Strategy – Portfolio Management

Execution – Implementing Innovation

Execution – Teams and Networks

SYLLABUS

CREATIVITY, INNOVATION, AND LEADERSHIP

• What is leadership
• Types of leadership in the business world
• Authentic leadership
• Misperceptions of leadership
• Defining innovation and creativity
• Intelligence versus creativity
• Understanding the 2 hemispheres of the brain
  • Right and left
• Lateral thinking

STIMULATE YOUR CREATIVE BRAIN 

• Understanding your ego and emotional responses
• Emotional reactions based on protection
  • Childhood experiences
  • Societal and cultural programing
• Understanding emotions
• The impact of habit on acting and thinking
  • Harnessing the power of habit
• Vertical development
  • Horizontal development
  • Stages of vertical development
• Self-leadership / identity leadership
  • Leaders produce leaders

FOSTERING CREATIVITY IN TEAM MEMBERS

• The right team member selection
• Happiness as a driver of creativity
  • Positivity and gratitude
  • Thoughts and the need to control thoughts
  • The difference between the real I and my thoughts
  • Cultural restrictions
  • Others influences
• The principal of coaching in driving creativity and innovation
• Resistance to change
  • Understanding change
  • Taming the internal resistance to change
• Innovation leadership characteristics

THE RIGHT ENVIRONMENT FOR CREATIVITY AND INNOVATION

• Setting the right environment
• Fear as an inhibitor of creativity
  • Capitalizing on mistakes and failures
• The importance of understanding employees
  • Enhancing employees’ creativity and innovation
  • Employee maturity
  • Customizing your approach

CREATIVITY AND INNOVATION TOOLS

• Facilitating brainstorming
• Process review matrix
• Lateral thinking
• Random stimulation techniques
• The four thinking styles

PRESENTING AND GETTING SUPPORT FOR YOUR NEW IDEAS

• Assessing and refining innovative Ideas
  • Cost benefit and risk analysis
• Anticipating objections
• Influencing decision makers by making a business case